30th Anniversary Campaign
The Wexner Center for the Arts's 30th anniversary celebrated three decades of groundbreaking exhibitions, performing arts, screenings, and talks. I created a unique logo and set of graphic elements that were used across marketing campaigns for the year.
Built in 1989 and designed by Peter Eisenman, the iconic Wex building was designed to recall the past and point towards the future. It's overlapping brick facades and stark grid served as the references for the overlapping, geometric shapes used in the identity.
Special editions of the building banners were put up for the year.
The campaign culminated in the center's annual fundraiser, which required party graphics and an upscale save the date.