Performing Arts Marketing Campaign
Designed by the internal Wex team, I oversaw all creative decisions, guided creative strategy, and provided input on paid social strategy for this robust performing arts marketing campaign.
Set of paid social advertisements.
Each type of performance (music, dance, and theater) received a coordinated color that was tied to all the related assets to ensure a consistent user experience.
Social media carousel.
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Season trailer that was played on social, in the Wex cinema, and on lobby screens.