wexarts.org Home Page Redesign

With events disrupted by COVID-19, the Wexner Center for the Arts had to shift all programming entirely online. In order to accommodate this change, the home page of the website was redesigned to provide easier access to online programs and activities at home. The update also brought a new “Wex at Home” campaign to create awareness around the continued effort to produce accessible programming. Designed to pull together different content types on the website, thematic pages were created for each program area so a patron could easily browse their preferred genre of content. Launched in July 2020, the landing page of the site saw an 8% increase in web traffic compared to the previous four months.